Research from Facebook and other platforms has shown that people engage the most with photos and posts that are funny and/or inspirational. Therefore, if you want your audience to see your promotional content, you'll have to first write posts that call for any kind of engagement. These are the ones you've engaged with (liked, commented, etc.). Friendship culture rather means a light and informal one.Ī peculiar thing about Facebook's algo is that it shows posts most relevant to you. Don't get me wrong, you should still have a brand page and you are still not allowed to share your party pictures and relationship status. Therefore, your customers should be treated on Facebook as if they are your friends. You "like" their photos and opinions, and you never start your message with "Dear Ms. Everyone from your old classmate to your grandmother's sister's husband is treated as a friend on Facebook. The core of Facebook "culture" is friendship. Whatever it is that you are selling, you should be on Facebook. People of all gender, race, age, and socio-economic status are represented on Facebook. It then shouldn't come as a surprise to you that its demographics is balanced out. Facebook has over 1.6 billion monthly users. So today we’ll go through the differences between the major social media platforms: their demographics, specificities, and unspoken rules. Let the journey begin! Table of contents (a list of different social media platforms) 1. But as a business owner/marketer, you should know where and how to promote your brand depending on the demographics and culture of each social network. If you are anything like me, you probably think there are far too many of them, and you'd be quite fine with just Facebook. There is a big four: Facebook, Twitter, Google +, YouTube simply massive ones: Instagram, Pinterest, LinkedIn, Reddit, Tumblr, Snapchat local ones: Weibo, Qzone, RenRen, VK niche ones: Badoo (for dating), Kaboodle (similar to Pinterest), GoodReads (for book lovers), etcetera. If you don't believe they are, consider this. Social media platforms are overwhelming and confusing.
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